Myths in e -commerce can lead to your work towards perishing
We cannot deny that the e -commerce sector is witnessing a great prosperity, as it is currently $ 6.8 trillion, and is expected to reach 8 trillion US dollars in 2027.
Many believe that there are written rules and e -commerce tricks, but this path is often inaccurate. There are no documented tricks that help you succeed. Many believe that e -commerce is difficult, but this is not completely true.
With the importance of a concept and the addition of more innovations to it, many myths and misconceptions begin about it. So, you need a permanent alert from time to time to remind you that these are just delusions that prevent you from achieving success for your store and your commercial brand.
In this article, we will try to refute some myths related to e-commerce that may lead to thwarting your dream of e-commerce even before you start so, my friend, follow me:-
🔗1- E-commerce is an easy way to succeed
DoYou have ever encountered misleading articles or ads on the Internet that talk about winning hundreds of thousands of dollars in a few months? Or those who talk about a job opportunity from home help you win a specific amount monthly? Well, we all know that it is just misleading articles. Why? Because we usually do the effort to earn money.
Likewise, e -commerce is an easy way to communicate with buyers and sell products from home. You may also seem convincing, as it does not require you to manage an actual store, visit it daily, or interact with buyers.
If you think that working from your home does not include hard work or facing any obstacles, you are wrong. E -commerce is difficult as any other pioneering project.
The path may differ, but it involves its own challenges and arduous efforts that you have to deal with, such as dealing with customers and their inquiries through calls and e -mail, processing returns, dealing with multiple bodies of stakeholders in purchases, handover handling, etc.
🗞2-Online payments are risky
The days of the prohibition of electronic payment came, and people are skeptical of sharing their data on the Internet. We do not mean that electronic fraud has completely disappeared today. Fraud is still widespread, but its control procedures have increased significantly.
Although the penetrates and the fraudsters love e -commerce as much as your love for it, you can take different steps to ensure the safety of your store.
📥3- Charging e-commerce is not as important.
The e -commerce success strategy is to put the customer first. This means that any action you take must positively affect the customer’s experience. With electronic shipping service, you can connect the products to the customer’s home door.
This delivery experience may affect the success or failure of your business. Yes, insufficient attention may lead to the shipping process delaying connections and damaging products, which may cause discontent in customers and harm the reputation of the brand.
The smooth charging experience enhances confidence and encourages repeated purchase. If it is practicalShipping is slow and unreliable, you will not even be able to best products and marketing strategies.
⏳4- I do not need to waste time to keep customers
Statistics show that 65% of the revenues of most companies come from existing customers. This shows the importance of investing time and resources in preserving customers.
Your target audience is limited to a specific number of people. In the end, this audience will reach the maximum, and you will only have a limited number of new customers that you can attract.
Hence, clients who are biting from your website will be the ones who will achieve the real revenues of your company.
🪜5- I can reduce marketing efforts because I have a few competition
Your marketing helps you consolidate your position in the market. If you are not marketed effectively, it will disappear from view sooner or later, and your customers will forget your existence. The competition is dynamic. If you don’t have a game today, this does not mean that you will never find competition.
If you market your product actively when you don’t have a competition, you’ll have already been donePreparing your brand as a market leader.
Therefore, when you face any competition in this field, your customers will communicate with you because you are in this work for a long time and watch your brand closely through your marketing campaigns.
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